I have a strong background in branding. The first rebranding work I did was in 2009 when I was hired as an intern at Kronos. They had just launched a new look and feel for their brand and needed the new aesthetic applied many of their materials.

 

In 2011 I was hired by ING (U.S.) in preparation for the rebrand and IPO launch of Voya Financial. The rebrand took place over the course of 9 months, and I got to experience what a full corporate rebrand entails. In the following years at Voya many of the materials I worked on were client facing, meaning they were custom branded for the client. Working directly with clients, we developed unique branding which we were then able to apply to templatized Voya materials.